Buy Local vs. Buy Fair Trade: The Conscience of a Socially Conscious Consumer
Published December 04, 2008 @ 11:28AM PT
Meredith Barges' Idea for Change in America to Support Local Economies reawakened my quest to explore the ever burning question of: To Buy Local or to Buy Fair Trade?
A while back, I was surfing the blogopshere and came across this post that caught my eye. The author couldn't justify buying Fair Trade flowers because he thought it was hardly carbon neutral to buy cut flowers that came all the way from Nigeria, so he opted to buy locally grown flowers instead.
I then thought to myself, "Self, are my decisions to be Fair Trade actually doing more harm than good? Should buying local trump buying Fair Trade?" With the gift giving season upon us, socially conscious consumers are asking the same question. Let's explore shall we?
Buying Local has many benefits including strengthening the local economy by producing more income and jobs. It preserves the economic diversity of our communities and it also cuts down on food miles.
Buying Fair Trade means that the producer making those goods are receiving a living wage, they are working in healthy and safe conditions, there is no abuse of child labor and of course that the products were made in an environmentally sustainable way. Buying Fair Trade also guarantees that you are strenghtening the community of the producer since they are able to use the guaranteed Fair Trade premiums to build schools, infrastructure, clinics and offer other benefits such as providing training of organic and sustainable farming techniques.
So...the question still stands. Should I be choosing one over the other? Global Exchange's Marketing Director, Tex Dworkin answers the question with a question: Who says you have to choose?
[T]he ‘Buy Local’ and Fair Trade movements share similar qualities.They both support environmentally sustainable solutions, and layers of middlemen are left out of each economic model, helping to ensure that a fair percentage of profits actually reach the producers. Fair Trade and locally made products are often handcrafted with care, resulting in a higher quality product than the mass-produced sweatshop products available in big box stores, and in both cases, the preservation of cultural heritage is a by-product of doing business.
Both movements can even work hand-in-hand.
It’s important to note that choosing Fair Trade products can actually help your local merchants survive in this sluggish economy. Prices for cheap imports made in sweatshop factories outside of the US are usually so low that local merchants have difficulty competing on price. So during a time when consumers are looking to cut costs wherever possible, cheap knock offs made in sweatshops often outsell locally made products, even though the quality is drastically lower.
Food miles! What about my food miles? Acting head of Oxfam Cymru, Steve Brooks stated in his op-ed piece that food transportation currently contributes relatively little to CO² emissions.
If everyone in the United Kingdom switched one 100W light bulb to a low energy equivalent, CO² emissions would be reduced in one year by 4.7 times the amount saved by boycotting fresh fruit and vegetables from sub-Saharan Africa.
The main lesson to take away from all this is that the Buy Local and Fair Trade movements are not mutually exclusive propositions. Eat Local advocate, Jen Maiser states that no one movement is going to solve all the issues. What really matters is that people are actually making more conscious decision about their consumption.
For this holiday season, Global Exchange's Tex Dworkin says it best.
This holiday, [it's about] buying differently, and every dollar you spend is a statement about how you want this world to be.
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Comments (5)
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Author
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Zarah is the Operations Manager for the Global Exchange Fair Trade Online Store, a project of the international human rights organization, Global Exchange. Alongside her work with marginalized communities from all over the world to get their products into the international market, Zarah serves to educate and inform the public about a more just and sustainable trading system.
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Great post Zarah. I think your sense that its not mutually exclusive is exactly right, but I also have gotten in this fight (or similar versions of it) lots of times. There is definitely a our-progressive-liberalism-ends-at-the-oceans-shores element to some people in the buy local movement. There's also an incredible romanticism (and certainly this is not at all unique to Buy Local) with the notion of small-holder agriculture. Paul Collier discusses this a bit in a bit of a contrarian article about Food crisis in Foreign Affairs this month.
Posted by Nathaniel Whittemore on 12/04/2008 @ 04:42PM PT
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Awesome post as usual Zarah! I had some thoughts I wanted to share...
With the increased buying that takes place in the holidays, conscious consumers talk a lot about buying local. Last year I read an interesting article by James E. McWilliams, author of “A Revolution in Eating: How the Quest for Food Shaped America”, and who is also an assistant professor at Texas State University. The title of this article was “Food That Travels Well”, and was published August 6, 2007 in the New York Times. He talked about the controversies behind “food miles” and how people put too much emphasis on “buying local”, when sometimes it’s not as good as it sounds (in terms of the price the environment pays).
Many people who advocate for “buying local” embrace the term "food miles". This is done to such an extent that, in some places in Europe, people are pushing for “food miles labeling”, so they will count food miles just like counting calories.
However, Dr. McWilliams argues that food miles are not the only things impacting the environment. He mentions that researches at Lincoln University in New Zealand found out that other processes along the way must be added to the energy-consuming chart and ‘carbon calculator’. For example, in England, people push for the consumption of locally raised lambs. The ones raised in Britain produce 6,280 pounds of carbon dioxide emissions per ton, while the ones shipped from New Zealand (11,000 miles away) produce only 1,520 pounds of carbon dioxide per ton. The reason? British farmers are forced to use feed because of poor British pastures, increasing the amount of energy needed to raise the lambs.
Anyway, I think conscious consumers should analyze the whole life-cycle of those apples, or sugar, or fair trade crafts that they are buying this holiday season when calculating how environmentally friendly they are. If it makes more sense to import a product because it takes less energy to produce it in a different place, then do so. This way you are really lowering your carbon footprint. At the same time, don't buy imported things when it makes more sense to buy them locally.
When it's kind of confusing, I still try to buy local, because it DOES reinforce local economies in numerous ways. And because there is another factor that I had not talked about yet: the fact that you're helping your community. We cannot quantify the "good" we are doing when supporting our community and creating all those smiles on our neighbours' faces.
Hopefully, buying fair trade will also prove environmentally friendly :-) I know I'm buying tons of Fair Trade stuff for my family and friends. This is because I know for a fact that fair trade emphasizes that products must be made following environmentally friendly principles as much as possible. And last time I checked, a lot of things are no longer manufactured here in the US, and it makes more sense to choose ethical companies and products over unethical ones.
I hope that wasn't too long!
Posted by Juan Portillo on 12/05/2008 @ 09:30AM PT
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People have different attitude. It depends on them if what actions and attitude they will show on the situation. However, the public’s support is part of the growing economy and is the key to success. There has been a lot of criticism of the payday loan industry. However, this story illustrates a perfect example of why payday loans are helpful in many different situations and sometimes, even necessary. It’s a heartbreaking story of a woman whose husband turned out to be a very different person after they were married. She ended up in a disastrous situation that she couldn’t get out of without emergency funds. Domestic abuse is terrible. Sadly, some victims are mentally, physically, and/or financially incapable of getting out until it’s too late. Luckily, the woman in the story had managed to survive. Thanks to help and support of friends and a couple of fast payday loans, she has been able to move on with her life. Click here to read the full story or learn about <a title="READ Emergency Cash and Domestic Abuse" rev="vote-for" href="http://personalmoneystore.com/moneyblog/2008/12/11/real-life-story-emergency-cash-and-domestic-abuse/">payday loans</a>.
Posted by Mckenzie E. on 12/19/2008 @ 12:43AM PT
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It was my posting regarding the flowers referenced at the start of the article. Nice well thought out article by the way. The thing that riled me at the outset was that flowers are hardly essential to living, certainly not for the consumer, although I fully appreciate the value to the Fairtrade grower. We seem to have gotten away from the idea of "seasonal food". The strawberrys in the supermarket in a cold snowy UK February haven't come from anywhere local for example. For me, I'm prepared to wait until the strawberrys come into season. With those, I've got a choice. With coffee or tea (for instance), I don't have a choice. It has to be imported, so I should purchase ethically.
My wife liked the more ethical but less spectacular flowers!
Posted by David Morris on 02/10/2009 @ 12:30PM PT
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That was definitely something that needed addressed. Thanks.
I'm grateful for your blog in general to keep up to date with fair trade "news" and to know what is going on in this area.
And thanks for finding my blog and commenting!! I'm glad you enjoyed those hipster cartoons. :)
Nadia
Posted by nadia s on 02/27/2009 @ 05:18PM PT
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